About

Hello and welcome!

I’m Liesa Jossel, founder of Home Stagers CT. I’d love to welcome you on this online training course and walk the journey with you to becoming a professional home stager. I only became a home stager at 56! Possibly like you, I had several careers before this, including teaching English in Spain, working for literacy organisations and drafting agreements in plain language for big corporates.

A few years ago, I bought an old 70s-style house to revamp and flip. When it came time to sell, my real estate agent said to me: “Liesa, empty properties don’t sell. You need to stage it.” Using my own furniture and renting some, I staged the property. It looked gorgeous. An old property transformed into a warm home. Tons of people came to the show day based on the photos, and it SOLD on the first day. Success. A few weeks later, to my surprise, the same agent asked if I’d stage another empty house that was having trouble selling. I did. And it SOLD. Home Stagers Cape Town, my staging business, was born.

Soon, many people were asking me for help setting up their own staging business. I joined forces with Caroline Jurgens of Lúmina Instituto de Home Staging, whose course in Spanish was already a huge success. Adapting it in English and to our market, I’m delighted to be offering it to you and to build a professional cadre of stagers.

I hope you have a lot of fun doing it, and become great successes.

Liesa xx

International Associations

In 2019, I founded  the South African chapter of the International Association of Home Staging Professionals®. This is the largest existing association of property stagers globally.

I work in association with Caroline Jurgens, founder of Lúmina Instituto de Home Staging. Caroline developed the course on which mine are based. She has delivered the course to 200 students.

Awards

I won this award in 2019 for being an industry leader. I am the first recipient of the award in South Africa. The award recognizes the industry I am creating.

Course graduates

Some staging businesses started by graduates of my course

The first year of the course had 37 students. These included two fully funded scholarships.

Media

Real estate partners

Resources

Q&A videos